Road to results

You don’t have twitter!? That’s okay what your snapchat then? Social media strategy is a part of a company’s social business strategy. It consists of the channels, platforms and tactics to support publishing, listening, and engagement” (Li & Solis, 2013, p.1). Businesses reach their social business strategy goals by using social media strategies in a couple of ways. B2C … More Road to results

Game of Social Media

While watchers are still unsure of when winter in full force will actually descend upon the realm of Westeros, there can be no doubt that social media however is already upon us in the workplace. However talking around social media in business is equally as difficult to industry amateurs as coming to terms with the language … More Game of Social Media

John Key did WHAAA?!

Even if you hide in the safe corners of the social media universe, chances are you still will have been exposed to the hype around the upcoming action blockbuster, Captain America: Civil War (part of Marvel’s brilliant online marketing strategies). The beloved comic series is more than just swoon inducing superheros, it touches on two … More John Key did WHAAA?!